The Bike with a Mind
Eurobike, an event we cherish, has concluded, and our hearts overflow with gratitude for the immense support from attendees and media. This exhibition has been nothing short of extraordinary, marking Urtopia's most successful presence ever!
Urtopia Shows WOW at EUROBIKE 2023
A vibrant and cohesive booth design, infused with our signature orange color and the theme "The Bike with a Mind," welcomed visitors. We proudly showcased our sporty Carbon 1, Carbon 1s, elegant Chord, and Chord X models, alongside exciting new additions. Cutting-edge technologies, nurtured for almost two years, dazzled the crowd, like the integration of ChatGPT for voice control, offering unparalleled assistance. Strava's integration for effortless route sharing garnered awe, enabling precise ride data from motor wheel transmission.
Our mission at Eurobike was twofold: to reach a broader audience and expand our distributor network. Our awe-inspiring industrial design captivated visitors and sparked curiosity about our products. Discussions with industry experts and distributors enriched our journey, refining the user experience through valuable insights and OTA updates for existing Urtopia owners.
Conversation with Design Master Esslinger
Urtopia's product concept designer, Esslinger, was present at the event, experiencing our products firsthand and engaging in a conversation with our CTO. If you're in the design industry, you've undoubtedly heard of him!
Hartmut Esslinger, the founder of Frog Design and a trusted designer who worked closely with Steve Jobs at Apple, brings a unique blend of precision, simplicity, and postmodern creativity to his designs. Influenced by the Ulm School of Design and Braun, his philosophy is all about passion-driven form. Now, in a remarkable collaboration with Urtopia, both share a common design principle – “Timeless."
During the exhibition, Esslinger was thrilled and pleasantly surprised to test-ride the ebike he conceptualized. Let's delve into their fascinating thoughts on why "Timeless" is the key and explore their exciting discussion about the Urtopia brand!
This exhibition has left us elated and looking forward to the future. The anticipation builds for the next Eurobike, where we promise to unveil updated tech and all-new products. Embrace the journey ahead, for together, we ride towards a remarkable future!